“THE NUMBER
ONE ENEMY OF THE FINE PRINT”
That’s how
Joe Longley's skills have been referred to for over three
decades—and not without good
cause.
As the
twenty-nine year-old Chief of the Antitrust & Consumer
Protection Division of the Texas Attorney General’s Office, he
co-authored and nurtured the passage of the Texas Deceptive
Trade Practices-Consumer Protection Act, together with the
private remedies sections of the Texas
Insurance Code, now found in Chapters 541 and 542.
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These laws have been hailed nationwide as some
of the strongest consumer protection measures ever passed by any
legislature, anywhere.
His practice, both
as a solo practitioner and as a partner
in the firm of Longley & Maxwell, LLP (1979-2004), has focused
on helping those victimized by consumer fraud and bad faith
insurance practices. He has also found time to author numerous
articles and seminar papers; teach insurance law as an adjunct
professor at the University of Texas School of Law; Co-author
Texas’ leading consumer law text, Texas Consumer Litigation, and
serve his profession as a Director of the State Bar of Texas; a
member of the District 9 Grievance Committee, and Chairman of
the State Bar’s Consumer Law Section.
In
2000, he and his law partner, Philip Maxwell, were
named to the Texas Lawyer’s exclusive list of
100 LEGAL LEGENDS.
Since then he has been named by the Texas Lawyer as
the Number One
GO-TO-LAWYER for Insurance Law in the State of Texas.
In 2004, the
Texas Legislative Reference Library established the Longley-Maxwell Deceptive Trade
Practices Act Collection: Legislative Archive 1973-2001.
In 2011, he
was selected to receive the State Bar Insurance Sections's
Insurance Legend award.
In 2021, his
practice continues at 3305 Northland Drive, near Ranch Road 2222 and North MoPac - overlooking
the University of Texas and downtown Austin.
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